WOW Air, one of the world’s quirkiest airlines. It ended operations in late March of this year, and its bright purple planes haven’t been gracing our skies since. However, with a new U.S owner, it’s now ready to make a comeback.
In a move that may wow observers WOW Air is set to launch in as little as two weeks. The new owner paid less than US $450,000 for all of the failed airlines assets. However, that includes very little because, near the end of its first life, the then Icelandic CEO started leasing everything such as aircraft to get fast cash. The aim was to try and keep the airline afloat which they, unfortunately, failed in.
WOW Air was bought by US Aerospace Associates, an aviation engineering company based in Virginia. The company has secured 85 million in finance as well as aircraft to restructure and two jets to operate an initial route between Keflavik, Iceland and Washington Dulles, United States, more aircraft will join the fleet over time. Still, the new owners seem to have a slow growth planned. Freight will also be apart of the revamped airlines with the new CEO quoted saying: “WOW air’s revived operations are of great importance to the public in Iceland as well as the United States and will strengthen both cultural and business relations between Reykjavik and Washington. We plan to increase the number of passenger flights with more aircraft before the summer greets us. From the first day of freight transport, which will also begin in the coming weeks, we will take great pride in the high-quality transportation of fresh Icelandic seafood to the US market.”
WOW Air will again use the purple coloured livery and tickets are due to go on sale soon. A big focus is on the airline being profitable, and hopefully, WOW Air will become one of the mainstays of the commercial aviation industry.
One of WOW Air’s leased A321 NEO’s before the airline’s collapse full photo credit