Condor's new livery
Condor has just presented its new brand identity plus livery. In order to modernize its branding and separate itself from its past as a Thomas Cook airline, the German leisure airline has drastically changed up its livery. Until now, the aircraft flew in a Thomas Cook-style livery with the typical grey and yellow colors.
Now, however, this will be gone. Instead, Condor presented a new brand identity to make itself stand out better, and to better represent its core business of leisure. As a result, the base livery will have the same layout but will come in different color variations, similar to Icelandair’s new livery. However, the colors chosen represent something else:
Source: Condor
The goal is to give the aircraft the feel of things that the passengers can expect to see at their destination. The colors were inspired by “parasols, bath towels, and beach chairs” and the decision to choose multiple colors was made to emphasize inclusion and diversity. As the graphic above already implies, the most important design element will be stripes. Therefore, the aircraft will only be painted with those, creating a sort of zebra look, while a light grey will be the base color. Here are some mockups presented for all their fleet:
Source: Condor
As you can see, also the logo type and logo itself were streamlined. The type now is all lowercase to give some emphasis on the name, while the logo was made more dynamic by making the lines thinner (similar to the approach of Lufthansa).
When I saw the mockups, I thought they lost it completely, to be honest, after seeing some renders, I actually started to like the livery:
Source: Condor
All things with Condor’s old design will be replaced by things with the newer branding, also including the cabin interior. This will be 80% done by 2024, but the first aircraft painted in the new livery is set to take off tomorrow to Lanzarote. D-AIAD, an A321 will be the first aircraft painted in the new livery, in this case in yellow stripes. The A330neos, that Condor ordered, will also come with the new livery when delivered.
What do you think of this livery, considering that Condor is a leisure carrier?
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- I don’t like it
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