Translation of Lufthansa macht blau
Blue wonder or brand blues: one week before the official presentation on a Boeing 747-8, Lufthansa tests the response to its new livery with a rendering. The airline deletes the formative brand yellow of now large dark blue tail units.
Under the hashtag #LufthansaBlue the rendering on Thursday spreads rapidly on Twitter. A finely drawn crane logo emblazoned white on a deep blue tail, Lufthansa CEO Carsten Spohr sets the blue-yellow brand identity from.
“Today we gave employees and customers a first impression of the new paint finish,” said Lufthansa spokesman Helmut Tolksdorf aero.de.
The dark blue paint not only covers the tail, but runs along a sharply set, white edge to deep in the fuselage. After similar submission Qantas tailed their planes. Lufthansa scans its logo for the first time since 1988 and intends to launch the first 40 machines in new colors by the end of 2018.
Crane is handmade
The former Lufthansa basic color yellow can only be found on the plane as a welcome sign at the first door on the left. With the now white-blue aircraft design, the entire appearance of Lufthansa was reformed, which, among other things, receives a new font.
Lufthansa intends to present the new image on 7 February with a festive event at Frankfurt Airport.
The Lufthansa crane in a circle is one of the most famous company logos in the world. “You can see that he was drawing by hand and not designed on a computer,” says Ronald Wild, who is responsible for the new appearance. Aboard a 747-8, the symbol is around 45,000 times available.
D-AIXI comes in new colors
The ninth Airbus A350-900 will be delivered in new colors - probably at the end of April. On Twitter are photos in which Airbus protects the already painted tail of the A350-900 D-AIXI (MSN202) with a slide from prying eyes and camera lenses.
In the A350 cabins, the yellow already left behind fabrics and surfaces in new blue and gray levels. By 2025, all around 320 of the core brand’s aircraft will also be outwardly wearing the new colors.
Probably the most accurate translation of that article.