Note: This is not to be confused with the other Southwest 737 MAX topic, or the current New SWA livery for the 737-700. The other topic is for the MAX 8, and the 737-700 is a different aircraft.
On May 15, 2013, Southwest Airlines announced the launch of the 737 MAX 7, the third member of the 737 MAX family. The Dallas-based carrier and launch customer for the 737 MAX program became the first airline to order the 737 MAX 7, when it converted 30 existing orders for Next-Generation 737s into orders for the 737 MAX 7. Don’t you just love this livery?