SkyUp and Imagine Dragons partner to promote United24

Real World Aviation
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SkyUp and Imagine dragons partner up to promote United24


The Ukrainian airline SkyUp and the American band Imagine Dragons have partnered up as part of the United24 organization to promote international aid to war-torn Ukraine. As part of this, Imagine Dragons have recorded a welcome message to passengers flying with SkyUp aircraft and now also act as ambassadors for United24.
SkyUp also applied stickers to promote United24 on one of their B737-800s.

United24 is an organization set up by Ukrainian president Volodymyr Zelensky to raise funds and awareness for Ukraine and its civilian population. It is being supported by a wide array of celebrities acting as brand ambassadors and now also Imagine Dragons.

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SkyUp has been flying ACMI operations for tour operators and other airlines since Russia invaded Ukraine on the 24th of February which made flying in Ukraine impossible. Since then more than 9,000 PAX have been transported on 44 flights with UR-SQM, the aircraft with the special stickers. Besides the onboarding message, the interior and exterior of the aircraft also feature QR codes that make it easy to open the United24 webpage and support Ukraine in its efforts to become beautiful and independent once again.

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Here’s another angle I found of the livery:

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Liking the orange and white as the main colors

Reminds me of the firefighting aircraft i see

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Yeah true. It’s so sad to see these circumstances stop the growth of such a cool airline…

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Considering the good cause of the company I think it would be fair to let that one slip. One also shouldn’t forget how quickly this was set up and I think saving lives is more important than a font choice.
Also looking beyond just the font, the whole brand is totally different, using mostly Capslock, etc.

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