SilkAir is Singapore Airlines’ wholly owned regional subsidiary. They operate a fleet of 33 narrowbody aircraft, including Airbus A320 family and Boeing 737 aircraft, though over time they plan to switch to an all Boeing fleet, as they have a further 32 Boeing 737 MAX 8 aircraft on order.
SilkAir operates many regional routes that are either high frequency or lower demand, where it wouldn’t make sense to operate a Singapore Airlines plane. That’s because Singapore Airlines’ fleet consists exclusively of widebody aircraft, which can’t operate to many markets (it’s similar to the situation between Emirates and FlyDubai in the UAE).
There’s a pretty significant change coming to SilkAir’s branding and business. Singapore Airlines has announced that the SilkAir brand will be completely folded into the Singapore Airlines brand over the next few years.
With these changes, Singapore Airlines will invest more than $100 million to upgrade SilkAir’s cabins with lie-flat seats in business class, as well as seatback entertainment in both economy and business class. This will ensure that there’s more consistency across the entire Singapore Airlines fleet.
So what’s your opinion about this news? Personally i think its a smart move by SQ to simplify their market (SQ for premium traveller,Scoot for low cost traveller) and i would also love to see SQ livery on the 737MAX… too bad the A320s are getting retired though… and i would love to try out their new narrowbody regional product as well…