SAS Scandinavian Airlines Unveils New Livery

UPDATE: NEW LIVERY REVEALED

https://check-in.dk/sas-praesenterer-nyt-livery-i-naeste-uge/ (Will have to translate article)

  • SAS has invited the press to a conference in Copenhagen to unveil a new livery on its first A350 aircraft.
  • The livery hasn’t been changed in 21 years.
  • SAS has released a teaser video on social media teasing parts of the new livery on its A350:

When combining the teased images in the video, this is the result:

image

  • Notice the faded white font at the front of the aircraft…

From the first link above to the article, this is a concept livery from the teased images:

image

(Obviously subject to change - different shading, color, etc.)

…In comparison, this is the original livery on the A350:

image

  • Looks like the red/orange on the engine is going away, seems to be replaced by a thin line of blue.
  • I truthfully dislike the purple on the concept livery… hopefully it’s a brighter shade or a darker shade of blue.
  • It’s nice to see they’re going to paint “SAS” in large letters at the front of the aircraft, increasing brand awareness.
  • But… the rest of the aircraft looks like it’ll be the stereotypical Eurowhite livery…

What are your thoughts?

34 Likes

We lost another airline to the Eurowhite Trend. :(

16 Likes

No, no, no, the orange engines were the best, and honestly it just looks like watered down FedEx…

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Yay!

Don’t kill me, but I think the SAS livery right now is just too all-over-the-place and doesn’t look good. The engines are half painted. Tail is a completely separate color from everything else.

Hopefully they reveal something fancy! That concept livery looks interesting.

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The orange engines were the ones that make SAS iconic.

Gonna have to agree with @KPIT, SAS butchered their new livery.

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It would be nice if you could read it, it’s such a small difference in color that I worry any off axis viewing, or with even small reflections it will become nearly invisible…

I really don’t like this livery…

I really love the old sas livery, especially on airbus aircraft in their fleet. I feel skeptical about this one(although that’s how I felt with United and their new livery is growing on me)

Agreed. This should be a great livery. Their current one is just… meh. Something combining the flags of Sweden, Finland, Norway, and Denmark would be really cool.

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Hey, this could still end up pretty well. We only got a small collection of images from the video.

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It would be nice if the font were changed on the new livery, in my opinion.


Great topic/livery, @Ishrion!

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I really like the new livery. I think the purple looks nice in the concept.

I think that the new one would look a lot better then the current one not saying the current one is bad just a bit bland.

Can’t wait to see what it fully looks like.

Keep the orange engines!

1 Like

Not another Lufthansa fail, please, no more

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Agreed, me sad :(

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Wow that livery concept looks amazing, I’m exited for the final product.

Personally, I don’t think the tail will be purple (more like a dark blue) and I think there will be huge SAS text on both sides of the aircraft, following the whole eurowhite thing.

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I hope the new one feels connected, the new United livery has the whole curve on the underbelly while the tail is off doing it’s own thing. 😕

Some people just want to watch the world burn…

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Another post on Facebook!


Link

As a native Norwegian, and soon SAS Eurobonus Silver (making post later), I’m thrilled for the new livery, I can’t wait!

Although, I need to change the feature request soon

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