New Australia ultra low airline called Bonza has officially announced that it will be starting up their airline in around mid 2022. Former CEO of Virgin Blue (Virgin Australia) will be the CEO of the airline. It’s investment is backed by a US investment firm called 777 partners based in Miami. They will be an ultra low cost airline which will compete with Virgin Australia, Qantas Group (Jetstar and Qantas) and Rex Regional Airlines. Since the departure of Tiger Air due to COVID pandemic it has given room for a new airline to fill in the market and Bonza is taking that opportunity.
The airline will be focusing on mainly leisure regional routes around Australia but will still be trying to targeting smaller cities around Australia rather than focusing on big cities like Sydney, Melbourne and Brisbane. They’re currently asking 45 airports across Australia if they want airports being served by Bonza. They wanting to start up routes which aren’t being currently being operated by another airline and doesn’t want to compete by route. They plan to be operating low frequency somewhere around 2-3 times a week on leisure routes at a very low price.
They want to be getting their customers point to point rather than use huge mega hub since it waste customers time sometime due having to connect to another airport. This will definitely help tourism in a time like this and gets tourism booming in small tourist places.
They intend to be using only the 737-8 MAX jets but its unclear how many aircraft there willing to purchase at this current time and will be just economy seats.
What are you’re guys thoughts? Will this airline be taking to the skies and last long?