It doesn’t mean that Patrick
Correct way to invite a user is to go on your account page, click on invites and type the other person’s email that you want to invite in the box and send it.
Promoter is that you invited one guy and he basically made the account
Campaigner is you invited 3 guys and they need to get promoted to TL1(Basic user, just reading a few posts are fine)
Champion is you invited 5 people with at least TL2(member) I believe