Today, United announced that the world-famous Memorial Coliseum, home to the U.S.C. Trojans and L.A. Rams, would undergo renovation and would additionally be named “United Airlines Memorial Coliseum”. Time expectancy of completion is set for 2019.
This deal cost United $69 million dollars and the total cost of renovation is around $270 million dollars. So, what are your thoughts on this? The deal shouldn’t be a financial issue following their crazy revenue increase.
Is the sports venue world getting more commercialized everyday?
How much passenger increase will this give United?
No. It’s been at saturation point for a long time. FGS, soccer (er, futbol) teams don’t even have their team names on their jerseys. They have “Emirates” and the like.
I’m surprised they still find time for sports in the breaks in their marketing shtick. We think of ads breaking up the game, but let’s be honest, sports exist as a revenue-generation machine. It’s the games that interrupt the constant stream of marketing. Not the other way around.