Today, United announced that the world-famous Memorial Coliseum, home to the U.S.C. Trojans and L.A. Rams, would undergo renovation and would additionally be named “United Airlines Memorial Coliseum”. Time expectancy of completion is set for 2019.
This deal cost United $69 million dollars and the total cost of renovation is around $270 million dollars. So, what are your thoughts on this? The deal shouldn’t be a financial issue following their crazy revenue increase.
Is the sports venue world getting more commercialized everyday?
How much passenger increase will this give United?
Was this a good marketing move by United?