So recently I stumbled upon a little gem on the Internet. It is a new system used by the airline KLM. Where you upload a Facebook profile and you can choose to sit near people with similar tastes.
Below is a little image of the programme:
This is a step in the wrong direction as the best thing to do is install IFE on every seat and stop people from talking to each other as we all know nowadays people want to watch movies instead of socialising