Credit to: https://www.youtube.com/watch?v=8i0tQGahEWw
For years now Airbus has struggled to understand why their A380 superjumbo has plummeted. Analysts have blamed a number of things on the recent drop of orders. This includes efficiency, the risk of operating the aircraft and lastly the price. Unlike aircraft such as the A330 neo and the A350 from the Airbus family who’ve always had a new customer knocking on their door, interest has been rather dry for the worlds largest passenger plane. Last year IAG’s CEO Willie Walsh said BA was keen on second hand A380’s. The interest came after the A380 continued to perform well within their operations. It is an aircraft that according to them was welcomed and enjoyed by the masses.
Later on, it became apparent that the interest for the A380 was turning cold, the reason for this was the price.
In new comments made by the International Airlines Group CEO Willie Walsh last week in regards to the A380, it was noted that Airbus should lower the price of their A380 in order to attract new firm interest and more importantly new orders. If Airbus had lowered the price to be the very least reasonable amount Willie Walsh said that the group would consider ordering additional A380s to be for British Airway. An order such as this could make or break the program after Emirates remaining orders have come under threat of cancellation. The A380’s production line, could close sooner rather than later. The shut down of the production line comes after workers were essentially ensured that they’d have a job for at least to the next decade. This was after Emirates had announced an additional order for 36 more A380’s worth US $16billion back in January 2018. Willie Walsh has not stated whether the group would order, British Airway currently operates just 12 A380’s so it wouldn’t be a very large order. If Airbus lowered the price of the A380 overall would it become more attractive to other airlines? One important thing to understand though is that other A380 customers have had no issues with the aircraft. What are your thoughts on the pricing of the A380? Do you think they’re too high? Please feel free to comment below on your thoughts and ideas.
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