I don’t like spending money online, especially knowing the potential risk of rip-offs. When Live first came out, I decided to buy the monthly subscription. In all honesty, I was still iffy about it for months. Live was certainly not as stable as it is today. Connection loss was frequent, server crashes, only Unicom for ATC. The only advantage was the fact that you could fly with others using Unicom.
In the end I was satisfied and got myself a yearly subscription. It expires in March but I’m not even hesitant to buying another year! Just think about it; Before April we didn’t have a human ATC interface, crappy sound modelling, Hawaii or Singapore/Kuala Lumpur, Customisable dock, ForeFlight support, fog rendering, auto land, ground effect, A320 series, or the awesome airport markings. Not to mention the incredible work the airport editing team has set forth creating amazingly realistic airport layouts.
The key ingredient to keeping customers tuned in when it comes to software is new features. People want new things, and the fanbase continues to grow everyday as Matt & Philippe code up something amazing every few months. Looking back from a year until today, a LOT has changed for the better, and I have no doubt the developers are cooking up nifty things this year, and for years to come.