Source of the picture: http://www.hnair.com/guanyuhaihang/hhxw/hhxw/201606/t20160612_17692.html
About this line(ZBAA-EGCC) and this aircraft
This aircraft was used for the maiden flight from Beijing to Manchester in June 2016. This line from ZBAA to EGCC is used to compete with the line from Beijing to London Heathrow operated by Air China. Hainan Airlines provide a colorful livery plus this Manchester drawing about Manchester’s famous places of interest and letters written in both English and Chinese. It’s better than the commonly used A330-300 Hainan Airlines livery.
This livery is on very few planes, which makes it special. Registration B-8287, Serial #: 1703, MODE S
780EF8, age: 3 years. This aircraft is mainly on European Routes, such as Beijing-Manchester, Beijing-Brussels, Chongqing/Shenzhen-Rome, etc. and some Chinese domestic routes.
About Hainan Airlines
Hainan Airlines is the 4th largest airlines in China. Hainan Airlines is the world’s largest privately owned airlines company with 247 aircrafts, owning aircraft of Airbus 330 series(200 and 300) and 350; and Boeing 737series(700, 800, and max 8),767(recently retired), and 787series (-8 and -9). It is an important airliner/airlines connecting people of Europe, Asia, and North America. This includes flights of Beijing-Chicago-O’here, Beijing-Seattle Tacoma, Beijing-San Jose, Beijing-Las Vegas, Beijing-Boston, Beijing-Dublin, Beijing-Edinburgh, Beijing-Berlin, Beijing-Brussels, Haikou-Sydney, Beijing-Tel Aviv, Shenzhen-Vienna, and so on.
More importantly, Hainan Airlines is one of the few world 5 star airlines with top 10 ranking rated by Skytrax.