The Emirates Business Class looks more and more like a First Class. You can see the same with Etihad, Qatar and Singapore Airlines.
The First Class product will disappear over the time and those Business Class improvements only show the fading differences. The more Business looks like First, the less you actually need First Class.
It will be interesting to see how European Airlines will adapt to this system. SWISS for example still overs both classes, First and Business. They also recently announced a Premium Economy. Here you can still see an actual difference though. The SWISS Business cabin is not comparable to others like Emirates for example.
That’s a shame really. SWISS offers great service, but the cabin layout in Business isn’t very good. Same with other European airlines. We’ll see 😊