Recently, there has been a lot of discussion on the internet regarding Cathay Pacific’s cargo division being rebranded from Cathay Pacific Cargo to just Cathay Cargo. In that rebrand, the Cathay Cargo titles were significantly enlarged, which caused quite a bit of discussion around this new livery.
What few, if any, of us knew is that Cathay Pacific’s passenger division was also going Air France style and making the text bigger. I was browsing some reference Cathay Pacific photos for some concept liveries, when I stumbled across this 777. The moment I saw it, I knew something was off. And, sure enough, when compared to other 777s, the Cathay Pacific titles are a lot larger:
https://www.jetphotos.com/photo/11420836
For comparison, here’s one of their 777-300ERs wearing what’s now likely their old livery:
https://www.jetphotos.com/photo/11403421
