BA now charging for short-haul food

BA have now partnered with M&S and will no longer offer a complimentary bar/snack service. Is this a smart way for them to keep relevant, or the beginning of the end for BA? Thoughts below…

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Why!! Just why… BA is losing their class-leading quality service?!

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Nowadays the quality’s gone in everything.

Nowadays everything’s about profits. Nobody gives a crap about quality (Qatar and Emirates being the exceptions).

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I think there are more good airlines than that out there… You should take the Air Koryo experience!

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Yes! Air Koryo!

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Noted.

Let me save €3,000. And then I’ll tell you.

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Here’s the link to the menu. Reckon £1.80 for a glass of water might be a bit much…
http://www.britishairways.com/en-gb/information/food-and-drink/marks-and-spencer?DM1_Mkt=UK&DM1_Channel=SOCIAL&DM1_Campaign=UKQ4OSEPTSHCOMMS&DM1_Site=FACEBOOK&utm_source=FACEBOOK&utm_medium=SOCIAL&utm_campaign=UKQ4OSEPTSHCOMMS

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I would disagree, JetBlue I believe has a strong sense of quality (cheap roundtrips, complimentary snacks/drinks and free WiFi and TV

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You pay for it one way or another be it more expensive ticket or ala carte options.

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Air travel is ever increasingly a commodity…most leisure travelers in economy will base their choice of carrier almost exclusively on price. Airlines are always evaluating their included services, deciding if those services are a positive or negative to the bottom line.

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I have only flown easy jet short haul but I’m pretty sure BA costs more so what are you paying for then, I would choose easyJet if there are no benefits other then flying with your own county’s flag carrier out of pride

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Too many cost-cutting changes like this are being implemented since Álex Cruz (ex-Vueling CEO) took control of BA. Vueling was always focused on the “low cost” part, seems like that’s being transitioned to BA too.

It’s a shame really. Euro Traveller food was never any good, but the fact that even drinks are paid… Scheduled passenger airlines like BA shouldn’t act like low cost airlines.

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Noooooo! There breakfast pack thing was great! Why BA? Why?
Now I’m going to have to do flights over to America so I can just enjoy complimentary food!
BA what have you done! Stupid decision! Great that they partnered with M&S (they have great food!) but stopped doing complimentary food! Bad, bad idea!
They will lose a lot of fat customers!

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No just customers who pay more and except better service and complimentary items otherwise what are you paying for?, BA costs a lot more then easy jet so it’s pointless flying BA now

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BA lost relevance many years ago, with the great service of middle eastern and american higher class airlines much better. They offer a middle of the road service for high class prices, when the UK has some pretty good LCCs and ULCCs (Flybe, Ryanair, Easyjet) which offer European flights without going down to London, and Holiday airlines.

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Very unfortunate to hear of this decision, but BA really has no other choice as their cost base is much higher than a low-cost carrier, therefore the added cost to the passenger is beyond the food.

I’m going to try and answer some of your questions:

Because most of their passengers are not willing to pay for it. Sorry, but it’s the truth.

Including the passengers, airlines offer the quality the passengers ask for, the passengers vote with their feet.

At least they have free food.

Ouch, use a water fountain I guess.

Hit the nail right on the head.

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Personally, I don’t think this is a great idea. Why fly with BA anymore? I found over teh past year or so, the food on short haul has been going down hill. From having a full meal, its gone down to a tiny sandwich and a muffin to a packet of crisps. Whats the point of flying BA when its basically Easyjet with more leg room?

That’s just my two cents.

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Its only for short haul economy anyway

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Because not everyone is 5’0 tall and 50kg.

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They’re losing their class, may it is the end?

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