Today British Airways launched a new sustainability project called ‘BA Better World’, a new venture towards a more sustainable aviation industry.
The project aims to improve sustainability within the industry, working towards the net zero carbon emissions target by 2050.
The CEO of British Airways said they hope to achieve net zero carbon emissions by:
“investing in more fuel-efficient aircraft, improving our operational efficiency and investing in the development of sustainable aviation fuel and zero emissions aircraft.”
During the COP26 (26th Climate Change Conference) in November 2021, flights from London to Glasgow and Edinburgh will run on Sustainable Aviation Fuel from a partnership with BP.
Some targets that BA have outlined:
- Investment in fuel efficient aircraft
- Net zero carbon emissions
- Sustainable Aviation Fuel (SAF)
- Electric ground vehicles
- Removal of single use plastics
Earlier today they revealed a special livery for the new program. It is painted on one of their A320neos at their base Heathrow.
The specific aircraft painted is G-TTNA which joined British Airways in 2018. The aircraft was painted in the new livery in Ostrava, Czech Republic and flew back to London last night, landing at 21:24 on runway 27R at Heathrow.
The livery is light blue with the ‘BA Better World’ branding. It includes the slogan “Our most important journey yet”
Image Credits: Airbus + British Airways
What do you think of this decision by BA? Will they meet the net zero carbon target?
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