BA Better World - Sustainability Project

Today British Airways launched a new sustainability project called ‘BA Better World’, a new venture towards a more sustainable aviation industry.

The Project Itself

The project aims to improve sustainability within the industry, working towards the net zero carbon emissions target by 2050.

The CEO of British Airways said they hope to achieve net zero carbon emissions by:
“investing in more fuel-efficient aircraft, improving our operational efficiency and investing in the development of sustainable aviation fuel and zero emissions aircraft.”

During the COP26 (26th Climate Change Conference) in November 2021, flights from London to Glasgow and Edinburgh will run on Sustainable Aviation Fuel from a partnership with BP.

Some targets that BA have outlined:

  • Investment in fuel efficient aircraft
  • Net zero carbon emissions
  • Sustainable Aviation Fuel (SAF)
  • Electric ground vehicles
  • Removal of single use plastics

A New Livery

Earlier today they revealed a special livery for the new program. It is painted on one of their A320neos at their base Heathrow.

The specific aircraft painted is G-TTNA which joined British Airways in 2018. The aircraft was painted in the new livery in Ostrava, Czech Republic and flew back to London last night, landing at 21:24 on runway 27R at Heathrow.
The livery is light blue with the ‘BA Better World’ branding. It includes the slogan “Our most important journey yet”

Image Credits: Airbus + British Airways

Do you like the ‘BA Better World livery’
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What do you think of this decision by BA? Will they meet the net zero carbon target?

Thanks for reading! Let me know your thoughts.

11 Likes

Beautiful livery, and, like I said in the #features request, very similar to the Firefly (but blue)

4 Likes

They pledge to become carbon neutral yet their first step in doing so is covering nearly an entire plane in paint — which manufacturing said paint emits CO2 and the paint itself is full of harmful chemicals (and it can release those chemicals as well). Smart move, BA, what a way to take care of the environment.

1 Like

Blame every airline as well, THIS is the most eco-friendly plane in terms of paint!

4 Likes

The paint process will account for a relatively small amount of carbon emissions compared to what the aircraft will produce in its whole lifespan. But yeah, I agree with your point. It’s up to airlines and governments to act on the climate crisis

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