Hey everyone. Recently, YouTube and other social media platforms have been forced by the FTC to have to separate videos into non-kid-friendly and kid-friendly. Essentially due to COPPA, people will be having to separate videos if they are kid-friendly to people at or below the age of 13.
Videos/Pictures that are marked kid-friendly will be taken off most recommended pages and only be displayed to accounts marked 13 and under. Major fines have also been noted, if you do not correctly mark your content in its respected category, you can get fined up to 45,000 dollars (USD). Note, this is applying to all American-based social media platforms. Such as Facebook, Instagram, and YouTube.
What does this mean for you? It basically means that you will have to start labeling videos based on if they are kid-friendly or not. If they are kid-friendly, this could mean no targetted ads or no ads at all. Leading to less ad revenue on your content if you get paid for ads.
If you want a list of what is and is not kid-friendly, read the article created by the FTC.
Thats all for now guys, as stated, if you want a more in-depth article, please read the one made by the FTC.
Also, if you want more on COPPA then read this.
Finally, Google has released rules for YouTube and its other platforms.
That’s all for now guys, have a good one and stay safe.
Note: Clickbait is basically now illegal. Like you can get arrested and fined like 45,000 Dollars.
Second Note: There is a petition going on to change these rules, I don’t know the link but if you find it… sign it!