Alaska and Oneworld?
What’s Going On?
Today, Alaska Airlines has officially been offered to become the next member of Oneworld.
Over the past few months, Alaska has publicly shared that they would be interested in joining, however a crucial step has been missing: an official invitation to the frequent flyer alliance.
Now, with an invitation in hand, the Seattle based carrier is officially a “Oneworld member-elect” and may be the alliance’s 14th member assuming Alaska’s CEO, Brad Tilden, gets his way.
Impact and Effects
A Oneworld membership will be boon for Alaska and its customers. For the airline itself, offering sales on a global route map will be beyond lucrative corporate customers. This will allow it to better compete with Airlines such as Delta which maintains a hub in Alaska’s hometown of Seattle as well as United which dominates San Francisco (SFO), where Alaska acquired a hub after its merger with Virgin America back in 2016.
If I said that I didn’t see this coming, I’d be lying.
At some point this was bound to happen, especially since news broke of Alaska wanting in back in February. I honestly wouldn’t be surprised if a deal is reached by the end of 2020, beginning of 2021.
I feel that such a partnership would be beyond beneficial for Alaska and fellow Oneworld members, however would cause issues for major airlines such as Delta and United.