At least they are putting what plane it is when you book tickets. SeaTac is where I fly out of and usually on Alaska for air miles but it won’t be on a max until it’s very proven a couple years from now for me.
We will just see if people even remember what a MAX is to make use of that. I think I’m the aviation world we assume there will be a mass of people trying to book a non max flight, I bet at least half of people would not know what’s up with the MAX if you stopped them on the street and said “why is there so much attention on the 737 MAX?” You would probably get a vague confused look from all but a few. We shall see, but I think the MAX will be operating as normal effectively immediately.